Rivian's Next Move: Vehicle Control Shifts to the Apple Watch

While many electric vehicle companies focus on battery range, Rivian is quietly working to put control of its trucks and SUVs on your wrist. Code discovered within the latest Rivian smartphone app points to an upcoming Apple Watch companion, signaling a deeper integration with Apple's ecosystem for the adventure-oriented brand.

The code, first reported by AppleInsider, indicates standard functions like locking doors, checking battery charge, monitoring charging, and likely activating climate controls will be accessible from the watch. Rivian has not announced the feature, but its development aligns with the company's steady expansion of its mobile app over recent years.

For Rivian's core customers—hikers, surfers, and outdoor enthusiasts—the practical appeal is clear. Pre-warming a cabin after a cold hike or verifying a vehicle is locked without pulling a phone from a pack fits the brand's identity. It also meets a premium customer base where they are: data consistently shows Rivian's demographic heavily favors Apple devices.

This move reflects a broader industry shift where the digital experience is a key battleground. While Tesla lacks an official Apple Watch app and other legacy automakers offer versions, Rivian's development underscores its philosophy as a tech company that builds vehicles. Its proprietary software and charging network demonstrate this priority.

The timing is strategic. As Rivian prepares to launch its more affordable R2 model in 2026, a polished, multi-device experience could be a significant differentiator for new buyers. Software features like this, relatively low-cost to develop, can disproportionately boost brand loyalty and perceived value.

Questions remain about a release timeline, support for Google's Wear OS, or potential integration with Apple's digital car key. What's evident, however, is Rivian's continued investment in the software layer, betting that in a competitive market, seamless daily interaction may be the ultimate advantage.

Source: Webpronews