Hightouch Hits $100M ARR by Teaching AI to Think Like a Brand Manager

For years, personalized marketing campaigns required a designer's touch. A startup called Hightouch is changing that equation, and its revenue suggests marketers are buying in. The company reports it has reached $100 million in annual recurring revenue, with $70 million of that growth coming in the 20 months since launching its AI product for brands like Domino's, Spotify, and Chime.

Co-CEO Kashish Gupta notes that before generative AI, creating professional-grade assets was out of reach for those without design expertise. But Hightouch discovered a critical gap. When brands tried using general foundation models, the results were off. Logos, colors, and even products were invented, rendering the material useless for real campaigns.

"The LLMs would hallucinate products that didn’t exist," Gupta says. "You can’t do advertising on products that don’t exist."

Hightouch's solution connects directly to a company's existing creative systems—like Figma files, photo libraries, and content management platforms. The platform ingests these assets to understand a brand's precise identity. Its AI then uses this learned style guide, alongside customer data, to assemble personalized ads. The aim is a final product indistinguishable from a designer's work, avoiding the generic feel of early AI imagery.

"Domino’s will never generate a pizza," Gupta explains. "They’ll always use existing images of pizza, and place it into an ad where the background might be generated."

The company, co-led by former Segment engineering manager Tejas Manohar, now has about 380 employees. It was last valued at $1.2 billion following an $80 million Series C round led by Sapphire Ventures in early 2025.

Source: TechCrunch