AI for Business

Google's Latest Gemini Models Take Aim at Cheaper, Faster AI and Cybersecurity Gaps

Alphabet is rolling out three new Gemini models this week, including its most direct response yet to Anthropic's lead in cybersecurity. The move comes as Google works to show momentum in a product...

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Alphabet is rolling out three new Gemini models this week, including its most direct response yet to Anthropic's lead in cybersecurity. The move comes as Google works to show momentum in a product pipeline that has faced delays and rising competition. The new Gemini 3.5 Flash Cyber model is built specifically to find and fix software vulnerabilities. It's launching through a limited pilot available only to governments and trusted partners, and Google says it runs at a lower price per token than larger models. That could help close the gap with Anthropic, which has built an early advantage in automated code defense.

Alongside the cybersecurity model, Google is introducing Gemini 3.6 Flash, which boosts performance in coding, multimodal tasks, and knowledge work while using up to 17% fewer tokens and costing less per token than its predecessor. For companies running high-volume workloads, that's a meaningful cost reduction. The third model, Gemini 3.5 Flash-Lite, is the fastest and cheapest in the 3.5 family, designed for smaller tasks within larger AI-agent systems. According to data from Artificial Analysis, Gemini Flash already undercuts comparable models from Anthropic, OpenAI, and Chinese rivals on price. Google says Gemini 3.6 Flash is cheaper per task than GPT-5.6 Terra Max, Kimi K3, and Qwen 3.7 Max, while 3.5 Flash-Lite costs just a fraction of that.

The launch comes on the eve of Alphabet's earnings report and as Chinese competitors gain traction. Moonshot AI's Kimi K3 generated so much demand that the company had to limit new subscriptions and API access due to capacity issues. Alibaba is teasing Qwen 3.8 Max, which it says trails only Anthropic's Fable 5 overall. That demand highlights a key challenge: building a competitive model is only half the battle. Companies also need enough computing power to serve it at scale. Google may have an edge through its custom chips, cloud infrastructure, and integrated hardware-software design, though it has faced capacity constraints of its own. The company is also reportedly developing a specialized chip that could run Gemini up to 10 times more efficiently, part of a broader push to lower AI serving costs. Google is offering more visibility into its roadmap after questions about delays: Gemini 3.5 Pro is being tested with partners ahead of broader release, and the company has started its largest-ever pre-training run for Gemini 4.

Source: CNBC

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