AI for Business

Google's AI Now Schedules Meetings From Your Inbox, Escalating Fight for Business Software

NEW YORK – In the competition to supply software to the world's offices, a new front has opened in an unexpected place: the calendar. Google has begun rolling out an artificial intelligence...

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NEW YORK – In the competition to supply software to the world's offices, a new front has opened in an unexpected place: the calendar. Google has begun rolling out an artificial intelligence feature that reads Gmail threads and automatically drafts meeting invitations. The tool, powered by Google's Gemini AI, is currently available to paying Google Workspace subscribers who have purchased a Gemini add-on.

The function appears as a subtle prompt in Gmail. When the AI detects a conversation about planning a meeting, it shows a suggestion to 'Create an event.' Clicking it generates a pre-filled calendar invite, pulling proposed times, dates, attendees, and a title directly from the email exchange. Users can then review and edit the details before sending it out. The move is a direct challenge to Microsoft, which has been integrating its own Copilot AI into Outlook and Teams with similar productivity aims.

For Google, this is a shift from building AI that responds to commands to creating systems that anticipate needs. The company is betting that these small time-saving features will make its Workspace platform indispensable. The announcement comes as both tech giants push corporate clients to adopt premium, AI-enhanced subscription plans.

Privacy questions are inherent when software scans private emails. Google states that data from Workspace customers is not used to train public AI models without consent, and that processing stays within its secure enterprise environment. The design, which requires a human to approve every AI suggestion, is part of an effort to build trust with security-conscious businesses.

This calendar feature is one piece of a broader strategy. Google has been embedding Gemini across its products, from Docs to Slides, aiming to create a deeply interconnected and intelligent suite. The immediate goal is to save a few minutes on scheduling. The long-term objective is to reshape how work gets done, making the software an active participant in the workflow. For companies choosing between Google and Microsoft, the decision increasingly rests on which AI seamlessly fits into their daily routines.

Source: Webpronews

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