At CES, a Company Shows How to Bottle a Professional's Knowledge in an AI

LAS VEGAS — Amid the sensory overload of CES, the annual technology showcase, one demonstration cut through the noise with a simple, powerful idea: what if an employee’s expertise never left the building? IgniteTech introduced MyPersona, a system that builds a detailed digital replica of a person, designed to preserve and share their professional knowledge.

The technology works by analyzing an individual's specific inputs. One method involves a structured interview to capture an expert's problem-solving approach. Another version studies a person's written communications to understand their style and the implicit knowledge within. The result is a dynamic, three-dimensional representation that can operate continuously and communicate in multiple languages.

During a live presentation, a journalist’s digital twin fielded questions. The real person then appeared on screen to confirm the answers were accurate, demonstrating a built-in verification step. This addresses a core concern about artificial intelligence—ensuring its outputs remain faithful to the source.

For companies, the applications are immediate. A retiring engineer's methods could remain accessible to new hires. A top salesperson's negotiation tactics could be consulted by the entire team. The system aims to make specialized knowledge a permanent, distributable resource within an organization, independent of time zones or schedules.

Of course, creating a digital copy of a person raises significant questions about privacy and consent. IgniteTech states its process is secure and requires explicit permission, but the emergence of such technology underscores the urgent need for clear rules governing its use. Furthermore, while these replicas can provide information, they cannot replicate the unscripted innovation of a live human mind.

The debut at CES positions MyPersona at the forefront of a shift in artificial intelligence, moving beyond general-purpose chatbots toward highly personalized digital entities. Its success will depend not just on technical achievement, but on navigating the complex human and ethical dimensions of preserving a person in software.

Source: Webpronews